In 2018, six out of ten of the world’s fastest growing economies were from Africa. Accelerated by rising industrialisation and mobile penetration, the continent’s economic promise continues to sustain the attention of the global business scene. Clearly, any company that seeks long-term expansion must include Africa in its business strategy.
Fast forward to 2030, when population numbers are set to rise to a whopping 1.7 billion. This population will consist of households with a high demand for innovative solutions to poverty, retail, energy, food security and more. These are opportunities waiting to be untapped. With the right strategy and localisation partner, the possibilities for your business are truly endless.